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The Daily Darwin

Darwin news, every day

For advertisers

Darwin businesses, real results.

Three case studies showing how local advertisers used The Daily Darwin to drive foot traffic, qualified enquiries and recruitment outcomes in the Top End.

38,000

Average monthly impressions

12%

Average click-through

$4.20

CPM

Local cafe

Mindil Lane Espresso

Challenge

A new specialty cafe two streets back from the Esplanade with strong product but almost no foot traffic from outside the immediate block.

Solution

A six-week run of native morning-briefing placements paired with a Friday weekend-events sponsorship slot.

Result

42% increase in foot traffic over 8 weeks and a fully booked first dry-season market stall.

We tried social ads for months. Two weeks into the Daily Darwin briefing we had locals walking in quoting the article.

Marcus T, owner, Mindil Lane Espresso

Real estate agency

Top End Property Group

Challenge

Generating qualified buyer enquiries for new Palmerston listings outside the major portals without blowing the marketing budget.

Solution

Sponsored property section, a weekly featured-listing slot, and three native market-update articles bylined to the agency principal.

Result

118 qualified enquiries over the campaign and three Palmerston listings under contract above asking.

It is the only marketing channel where vendors mention the ad by name at the appraisal.

Sarah L, principal, Top End Property Group

Trades business

Darwin Trades Co.

Challenge

Recruiting qualified electricians during a tight Top End labour market while keeping the brand visible to homeowners booking jobs.

Solution

Jobs-board listings stacked with a fortnightly homepage spotlight and a sponsored explainer on wet-season electrical safety.

Result

Two electricians hired in six weeks and a 27% lift in direct booking enquiries.

Our recruitment cost per hire dropped to a fraction of what the trades job boards were charging.

Dean R, director, Darwin Trades Co.

Start your Darwin campaign today

Tell us what you want to achieve and we will come back within one business day with a shortlist of placements, a draft schedule and an honest view on what to expect.

advertise@dailycanberra.com.au

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